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Market News

 July 16, 2007
The Cheeseburger Footprint

 (This is the combined and updated version of the various "cheeseburger footprint" pieces written in late December 06 and early January 07. -- Jamais Cascio)

We're growing accustomed to thinking about the greenhouse gas impact of transportation and energy production, but nearly everything we do leaves a carbon footprint. If it requires energy to make or do, chances are, some carbon was emitted along the way. But these are the early days of the climate awareness era, and it's not yet habit to consider the greenhouse implications of otherwise prosaic actions.

So as an exercise, let's examine the carbon footprint of something commonplace -- a cheeseburger. There's a good chance you've eaten one this week, perhaps even today. What was its greenhouse gas impact? Do you have any idea? This is the kind of question we'll be forced to ask more often as we pay greater attention to our individual greenhouse gas emissions.

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