|September 18, 2009|
Green Peer Pressure in Corporate America
|A new report from Siemens and McGraw-Hill Construction, the 2009 Greening of Corporate America Report, shows that corporate America has in fact embraced standard sustainability practices, such as recycling, building green, focusing on employee engagement, and partnering with non-profits, as "business as usual." |
Commissioned by Siemens Building Technologies and conducted by McGraw-Hill Construction Research & Analytics, the report follows a similar 2006 study and provides comparative statistics, trend analysis, and thought-leader interviews with corporate sustainability officers at Microsoft, AT&T, and Owens Corning. Notable highlights include:
• Three out of four firms view sustainability as consistent with their profit missions. They expect that green practices tied to core business strategies will reduce energy costs (75%), retain and attract customers (70%), and provide market differentiation by contributing to the financial performance of the company (61%).
"Our goal with the study was to track corporate America’s progress in moving along the sustainability path and to understand how far companies have evolved, the key motivators and the impact of the current economic challenges on sustainability initiatives," said Daryl Dulaney, CEO of Siemens Building Technologies, a business unit of engineering conglomerate, Siemens AG. "We wanted to identify some of the key factors influencing sustainability, so companies can take action in meeting their sustainability goals."