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Market News

 March 28, 2012
Electric Bicycle Sales to Hit 47 Million per Year by 2018

 Piggy-backing on my post the other day about electric bicycles (focused on the fact that you can buy an electric bicycle for about the same money as it costs to fill up your gas tank 20 times), here's more electric bicycle news: annual sales of electric bikes are expected to go over 30 million in 2012 and over 47 million by 2018.

The findings, from a recent Pike Research report, indicate that "the worldwide market for e-bicycles will increase at a compound annual growth rate (CAGR) of 7.5% between 2012 and 2018″ and the "e-bicycle market is anticipated to generate $6.9 billion in worldwide revenue in 2012, growing to $11.9 billion in 2018."

China is where most of the growth is projected to occur, due to its rapid urbanization, demand for low-cost transportation, and a historical affinity to bikes, I presume. The Chinese are expected to be buying 42 million of the projected 47 million or so e-bicycles that that will be sold in 2018, 89% of the total world market.

Of course, the report is based on assumptions, and sales under a more optimistic scenario are even higher. Under the most aggressive forecast, sales will reach 51 million bicycles and $13.2 billion in annual revenue by 2018.
While China is going to continue to lead growth in the sector, the North American e-bicycle market is also expected to grow.

"E-bicycle manufacturers and importers in North America and Latin America continue to struggle with a weak distribution network and modest demand," says senior analyst Dave Hurst. "As a result, the e-bicycle market is experiencing an accelerated rate of acquisitions and business failures. Nevertheless, sales are expected to grow rapidly, with a CAGR of nearly 22% in North America from 2012 to 2018."